Store comparison guide
Walmart+ vs Target Circle 360 vs Prime Membership Guide
Compare Walmart+, Target Circle 360, and Amazon Prime for grocery delivery, shipping, local-store convenience, entertainment, fees, and household shopping habits.
. Editorial guidance is separated from the timestamped price evidence below.
Quick answer
Choose Walmart+
When Walmart is already your primary grocery and household retailer and its local delivery, shipping, and gas benefits are ones you will actually use.
Choose Target Circle 360
When Target same-day delivery, Target shopping, and the nearby Shipt Marketplace are more useful than Walmart's local assortment.
Choose Prime
When broad shipped selection and Prime's non-shopping benefits matter more than local-store delivery. Compare the exact delivered item price before treating it as a grocery substitute.
Retailer-policy claims are checked against the cited retailer sources and Price Scout's comparison methodology.
Source-backed evidence
Current normalized price sample
Price Scout does not currently publish a source-backed Walmart+ and Target Circle 360 price winner. Use the workflow guide and verify the final cart on both retailer sites.
Comparable categories
Not configured
Retailer sources
0
Store pair
Walmart+ + Target Circle 360
A winner is intentionally withheld until both retailers have compatible, source-backed products for the same market. Run a fresh item-level search when today's cart matters.
Compare a specific productThis is an editorial membership comparison. Delivery coverage, eligible items, fees, tips, trials, plan pricing, and account-specific benefits can change and must be confirmed in the current retailer terms. Package prices, coupons, memberships, delivery fees, and availability can still change the final checkout total. Read the full methodology or download the comparison JSON.
Walmart+
Best for
- Frequent Walmart grocery delivery or shipping orders
- Households that already use Walmart for a broad mixed cart
- Shoppers who can use the current delivery, gas, and included-benefit mix
Watch-outs
- Delivery minimums, service availability, tips, and item eligibility still matter.
- Walmart Cash is separate from the paid membership and is offer-based.
Target Circle 360
Best for
- Target shoppers who value same-day delivery and Target fulfillment
- Households that can use Shipt Marketplace options in their area
- Members who value Target-specific deals, delivery, and return flexibility
Watch-outs
- Same-day delivery coverage, alcohol exceptions, local fees, and tips can vary.
- The free Target Circle account is different from the paid Circle 360 plan.
Amazon Prime
Best for
- Broad shipped-item selection and fast delivery on eligible products
- Households that also value Prime entertainment and digital benefits
- Repeat purchases where seller, delivery, and Subscribe & Save terms are favorable
Watch-outs
- Marketplace seller, fulfillment, and delivery promises vary by listing.
- Prime is not a like-for-like replacement for a local grocery delivery service.
What to compare by category
| Category | Walmart+ angle | Target Circle 360 angle | Amazon Prime angle | Scout tip |
|---|---|---|---|---|
| Grocery delivery | Walmart+ focuses on eligible Walmart delivery and shipping workflows. | Circle 360 centers on Target same-day delivery and eligible nearby Shipt Marketplace orders. | Prime is strongest for eligible shipped items rather than a universal local grocery-delivery substitute. | Use the same address and realistic cart, then compare minimums, fees, tips, substitutions, and delivery slots. |
| Shipping and selection | Walmart+ can simplify qualifying Walmart shipping and delivery orders. | Circle 360 includes shipping benefits on eligible Target items alongside same-day delivery. | Prime has the broadest marketplace selection, but seller and fulfillment details must be checked listing by listing. | Do not compare a marketplace listing with a local-store price unless package size, condition, seller, and fulfillment match. |
| Retailer ecosystem | Fits a Walmart-led grocery, household, pharmacy, and general-merchandise routine. | Fits a Target-led routine with Drive Up, household, baby, beauty, and home shopping. | Fits households that buy across brands and categories online rather than from one local retailer. | The membership is valuable only if it reduces friction on trips you already make. |
| Extra benefits | Current benefits can include delivery, fuel, and selected partner benefits. | Current benefits can include monthly offers, extended returns, and Shipt Marketplace access. | Prime combines delivery with entertainment and other digital benefits. | Assign a dollar value only to benefits you would otherwise pay for or use regularly. |
| Membership cost | Compare the live Walmart+ plan and any eligibility-based offer before enrolling. | Compare annual, monthly, cardholder, student, and assistance pricing shown in the current Target terms. | Compare the current Prime plan, trial eligibility, and household sharing rules directly with Amazon. | Calculate break-even from avoided delivery or shipping fees, not from an advertised average-saving claim. |
Grocery delivery
Walmart+
Walmart+ focuses on eligible Walmart delivery and shipping workflows.
Target Circle 360
Circle 360 centers on Target same-day delivery and eligible nearby Shipt Marketplace orders.
Amazon Prime
Prime is strongest for eligible shipped items rather than a universal local grocery-delivery substitute.
Scout tip
Use the same address and realistic cart, then compare minimums, fees, tips, substitutions, and delivery slots.
Shipping and selection
Walmart+
Walmart+ can simplify qualifying Walmart shipping and delivery orders.
Target Circle 360
Circle 360 includes shipping benefits on eligible Target items alongside same-day delivery.
Amazon Prime
Prime has the broadest marketplace selection, but seller and fulfillment details must be checked listing by listing.
Scout tip
Do not compare a marketplace listing with a local-store price unless package size, condition, seller, and fulfillment match.
Retailer ecosystem
Walmart+
Fits a Walmart-led grocery, household, pharmacy, and general-merchandise routine.
Target Circle 360
Fits a Target-led routine with Drive Up, household, baby, beauty, and home shopping.
Amazon Prime
Fits households that buy across brands and categories online rather than from one local retailer.
Scout tip
The membership is valuable only if it reduces friction on trips you already make.
Extra benefits
Walmart+
Current benefits can include delivery, fuel, and selected partner benefits.
Target Circle 360
Current benefits can include monthly offers, extended returns, and Shipt Marketplace access.
Amazon Prime
Prime combines delivery with entertainment and other digital benefits.
Scout tip
Assign a dollar value only to benefits you would otherwise pay for or use regularly.
Membership cost
Walmart+
Compare the live Walmart+ plan and any eligibility-based offer before enrolling.
Target Circle 360
Compare annual, monthly, cardholder, student, and assistance pricing shown in the current Target terms.
Amazon Prime
Compare the current Prime plan, trial eligibility, and household sharing rules directly with Amazon.
Scout tip
Calculate break-even from avoided delivery or shipping fees, not from an advertised average-saving claim.
The Price Scout workflow
- 1Start with the exact product, service, membership, or project need instead of a generic store preference.
- 2Check the local store, ZIP code, eligibility rules, and the relevant fulfillment or service channel.
- 3Separate recurring fees, rewards, coupons, delivery charges, and member-only benefits from the base item price.
- 4Compare the final usable quantity, timing, and out-of-pocket total before choosing.
- 5Recheck the retailer terms and checkout screen because availability, coverage, and benefits can change.
Deal checks before checkout
- Open each retailer's current membership terms before comparing a promotional price or trial.
- Build the same grocery or household cart using the same delivery address.
- Keep delivery fees, tips, local taxes, alcohol restrictions, and excluded items visible.
- Check shipping eligibility, marketplace seller, and delivery date for Amazon listings.
- Separate free loyalty programs from paid memberships before calculating value.
Compare household alternatives on Amazon
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Amazon links are affiliate links. Compare the exact count, seller, delivery date, subscription terms, and final delivered price before buying.
Before you make the trip
Compare the item before paying for delivery benefits.
Search the exact item and ZIP to verify current retailer sources, then add membership benefits only when they apply to your checkout.
Get The Scout Desk
Weekly price-check tips before you shop.
Frequently asked questions
Is Target Circle 360 the same as Target Circle?
No. Target Circle is the free loyalty program, while Target Circle 360 is a paid membership with separate delivery and shipping benefits. Review Target's current plan page before enrolling.
Does Walmart+ replace Amazon Prime?
For some Walmart-focused households it can reduce the need for Prime's shipping benefits, but it does not provide the same marketplace selection or entertainment bundle. Compare the services you actively use.
Which membership is best for groceries?
Choose the one with reliable coverage for the local retailer you already use. Compare the same cart after delivery minimums, tips, fees, substitutions, and product availability.
Should I count entertainment benefits in the break-even calculation?
Only if you would otherwise pay for and use them. A delivery membership should first justify itself through shopping behavior you can verify.
Can Price Scout compare the memberships directly?
Price Scout compares the published program terms and helps compare retailer products. Membership benefits are editorial because they vary by account, location, basket, and current retailer rules.
Related Price Scout guides
Sources and retailer help pages
Related store comparisons
Editorial review record
Reviewed by the Price Scout Editorial Team on . This revision added explicit methodology, source-backed evidence, semantic comparison tables, and machine-readable data. Report corrections through the contact page.