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Current Ulta shampoo prices

Use this Ulta-focused page as a recent price starting point, then compare Amazon options and the all-store tracker before checkout.

Reference ZIP 33130Checked Sep 24, 2026, 8:00 AMUlta price indexed
Scout holding a checklist with generic shampoo bottles and a salon-size pump bottle

Current Ulta indexed price

$27.00

Color Last Shampoo for Color-Treated Hair. Checked Sep 24, 2026, 8:00 AM.

Check Ulta source

Compare before checkout

Ulta vs other indexed shampoo prices

Comparable results are ranked by normalized price per oz. Results with different or missing units remain reference checks.

Walmart

$1.14

Best unit

Alberto VO5 Strawberries & Cream Nourishing Shampoo with Soy Milk, Paraben Free, Vitamin-Enriched Formula for Soft, Healthy Hair

Unit
$0.07/oz
Checked
Sep 24
Open retailer source

Winn-Dixie

$2.00

Medium confidence

All Cetaphil or Differin Skin Care or Cetaphil Baby Wash or Shampoo 13.5 oz

Unit
$0.15/oz
Checked
Sep 24
Open retailer source

Dollar Tree

$3.00

Medium confidence

b.pure Shea Butter Nourishing Cream Shampoo, 13.5 Oz

Unit
$0.22/oz
Checked
Sep 24
Open retailer source

BJ's

$10.49

Medium confidence

Pantene Daily Moisture Renewal 72 Hour Lush Moisture Shampoo, 36.2 oz.

Unit
$0.29/oz
Checked
Sep 24
Open retailer source

Walgreens

$5.00

Medium confidence

Dove Shampoo Argan Oil & Damage Repair

Unit
$0.42/fl oz
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Dollar General

$5.25

Medium confidence

Aussie Miracle Curls Shampoo for Curly Hair with Coconut Oil, 12.1 fl oz

Unit
$0.43/fl oz
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Sam's Club

$9.98

Low confidence

Pantene Pro-V Ultimate Care 3-in-1 Shampoo, 38.2 fl. oz.

Unit
Check source
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Whole Foods Market

$10.99

High confidence

ACURE, Ultra Hydrating Shampoo, 8 FZ

Unit
$1.37/fl oz
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Target

$11.99

Medium confidence

Kristin Ess Deep Clean Clarifying Shampoo for Build Up, Dirt + Oil, Cleanse + Detox Oily Hair - 10 fl oz: Weekly Use, Paraben-Free, Silicone-Free

Unit
$1.20/fl oz
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Ulta

$27.00

UltaMedium confidence

Color Last Shampoo for Color-Treated Hair

Unit
Check source
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Sephora

$48.00

Medium confidence

Genesis Hair Strengthening Shampoo for Normal to Dry Hair

Unit
Check source
Checked
Sep 24

Different or missing unit; confirm pack size at the source.

Open retailer source

Ulta buying notes

What to check for shampoo

Ulta can be a useful baseline, but final value still depends on the exact listing and cart.

  • Check the exact formula, size, shade, scent, or brand before comparing prices.
  • Rewards, coupons, gifts-with-purchase, pickup, and shipping thresholds can change the final value.
  • Compare against Sephora, Target, Walmart, CVS, Walgreens, and Amazon when the same item is available elsewhere.
  • Use the all-store tracker when a major retailer or drugstore might beat the beauty-store price.

Next step

Need the full buying checklist?

The price guide explains unit sizing, timing, rewards, and buying mistakes for this category.

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More Ulta categories

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