Weekly ad timing
What day do weekly ads change at major retailers?
Most national weekly ads refresh around Sunday, but grocery stores and regional chains can use different cycles. Here is the simple planning version for the stores Price Scout tracks.
Updated August 2026. Always check your local store ad before shopping.
Quick answer
| Retailer | Change day | Planning note |
|---|---|---|
Target | Sunday | Target says its weekly ad is updated every Sunday between midnight and 2 a.m. Central time. Ads vary by selected store. |
Walgreens | Sunday | Walgreens says regularly scheduled weekly promotions go live each Sunday, with a sneak peek available Thursday at noon before the live date. |
CVS | Usually Sunday | CVS publishes its current weekly ad online and in the CVS app. Check the offer dates in your local ad because ExtraCare and app deals can have their own timing. |
Dollar General | Usually Sunday | Dollar General keeps current weekly ads on its deals page. Sale windows can vary by event, so check your local ad before planning a stock-up trip. |
Publix | Wednesday or Thursday | Publix has two weekly ad cycles. Some stores run Wednesday through Tuesday, while others run Thursday through Wednesday. |
Ingles | Wednesday | Ingles says its weekly ad runs Wednesday through the following Tuesday. Select the home store and use the Advantage Card for eligible sale prices. |
H-E-B | Ends Tuesday | H-E-B says Tuesday is the last day of its weekly ad. Online orders checked out by 11:59 p.m. Tuesday can retain eligible weekly-ad pricing for a later fulfillment date, while coupon expiration rules can differ. |
Sprouts Farmers Market | Wednesday | Sprouts publishes weekly specials valid Wednesday through Tuesday. Select the store and confirm the offer dates, item, quantity, and fulfillment method. |
The Fresh Market | Check feature dates | The Fresh Market publishes current weekly features and other date-specific promotions. Price Scout does not assign one universal change day when the official offer supplies its own dates. |
Walmart | Varies by deal type | Walmart is less dependent on a classic weekly circular than many stores. Use its current grocery and deal pages, then verify the price for your selected store. |
Ready to browse?
Open this week's official retailer ads.
Price Scout's weekly ads directory links directly to the current official ad or savings page for each retailer.
Browse weekly adsBest days to check prices
For Target, Walgreens, CVS, and Dollar General, Sunday morning is usually the best time to check the new weekly ad. That is when the new round of advertised deals is most likely to be visible.
For Publix, the better check-in day depends on your store. Some Publix locations start a Wednesday-through-Tuesday ad, and others start a Thursday-through-Wednesday ad. If you are planning around BOGO deals, set your preferred Publix store first.
For Ingles, check on Wednesday. Ingles says the ad runs through Tuesday, and a Curbside order picked up after the ad changes can reflect the next week's prices.
H-E-B's weekly ad ends Tuesday, while Sprouts publishes Wednesday-through-Tuesday specials. Set the selected store and read coupon expiration terms separately from the weekly-ad window, especially when pickup or delivery happens later.
The Fresh Market is best checked by the dates printed on its current weekly features and account offers. Price Scout avoids presenting a fixed change day when an official promotion has a different start or end date.
Walmart is different. It often relies more on current online prices, rollbacks, seasonal events, and grocery price changes than a single predictable weekly circular. For Walmart, check the product price close to the time you plan to buy.
Why the same item can still show different prices
Weekly ads are only one part of the price. Final prices can change based on store location, pickup, delivery, shipping, membership, app coupons, clipped digital coupons, stock status, and substitutions.
That is why Price Scout focuses on source-backed price checks. Use the weekly ad day to know when deals are likely to refresh, then compare live retailer pages before you make the trip.